Your Cat Has Shared Its Location

In our first out-of-home campaign, we allude to the connected future. A future that is already emerging and could soon become reality. We are looking into a world in which everything is connected to everything else and can also be connected. A world in which we already live to a certain extent. With this campaign, SHB+, Whatif and Studio Wanner show the possibilities of mobile internet for everyone and everything. 

In the future, everyone and everything will be networked. And this future has already begun. At least for Digital Republic’s customers. Our current campaign shows in a humorous way what will suddenly become possible when mobile subscriptions are designed from the ground up for a networked world. From cats that share their location, to toothbrushes that leave the chat, to dogs that reject friend requests.

As an agile and innovative provider for mobile internet in Switzerland, we focus on fair and transparent mobile subscriptions. The goal is nothing less than to provide mobile Internet for everyone and everything. An ambitious undertaking that is becoming increasingly relevant in times of a rapidly growing Internet of Things. The campaign’s visuals focus accordingly on the most diverse areas of application and implications that a networked future could bring. The big question addressed by the campaign: What might our everyday life look like in this future?

Of course, this question leaves a lot of room for speculation and, depending on creativity, also for bizarre new scenarios. However, the networked future and all its challenges are best approached with a wink of the eye, which is why the campaign was also designed with a corresponding sense of humor. Household appliances become independent and our pets become smart and communicative through technological means, not always for the better, but always in a funny way.

Digital Republic’s co-created campaign will be seen on digital and analog channels in Zurich this month.

Good marketing works best with a strong team. May we thank all those responsible for the creative ideas, strong communication and great commitment that made it possible to bring our vision to the world in this way.