Mobile internet for everyone and everything
Your Cat Has Shared Its Location
Mobile internet for everyone and everything
In our first out-of-home campaign, we allude to the connected future. A future that is already emerging and could soon become reality. We are looking into a world in which everything is connected to everything else and can also be connected. A world in which we already live to a certain extent. With this campaign, SHB+, Whatif and Studio Wanner show the possibilities of mobile internet for everyone and everything.
From Vision to Campaign
In the future, everyone and everything will be networked. And this future has already begun. At least for Digital Republic’s customers. Our current campaign shows in a humorous way what will suddenly become possible when mobile subscriptions are designed from the ground up for a networked world. From cats that share their location, to toothbrushes that leave the chat, to dogs that reject friend requests.
As an agile and innovative provider for mobile internet in Switzerland, we focus on fair and transparent mobile subscriptions. The goal is nothing less than to provide mobile Internet for everyone and everything. An ambitious undertaking that is becoming increasingly relevant in times of a rapidly growing Internet of Things. The campaign’s visuals focus accordingly on the most diverse areas of application and implications that a networked future could bring. The big question addressed by the campaign: What might our everyday life look like in this future?
persoenlich.com“Digital Republic – When the household takes on a life of its own.”
Of course, this question leaves a lot of room for speculation and, depending on creativity, also for bizarre new scenarios. However, the networked future and all its challenges are best approached with a wink of the eye, which is why the campaign was also designed with a corresponding sense of humor. Household appliances become independent and our pets become smart and communicative through technological means, not always for the better, but always in a funny way.
Digital Republic’s co-created campaign will be seen on digital and analog channels in Zurich this month.
The People Behind the Campaign
Good marketing works best with a strong team. May we thank all those responsible for the creative ideas, strong communication and great commitment that made it possible to bring our vision to the world in this way.
Responsible at Digital Republic:
- Marco Arnold (Co-Founder)
- Ali Soy (Co-Founder)
- Dimitri Salzgeber (CMO)
- Aileen Marbacher (Marketing Manager)
Responsible at SHB+:
- Tobias Baumann (Strategy)
Responsible at whatif:
- Bettina Klossner (concept)
- Cyrill Wirz (concept)
Responsible at Studio Wanner:
- Lukas Wanner (Branding)
- Stefan Cecere (Branding)
The posters
Discover Our Other News Articles
This Is the Digital Republic Service
When it comes to mobile providers in Switzerland, the wheat is often separated from the chaff when it comes to price. Either you pay little for your subscription and do without services like support or 5G, or you go to one of the big providers and pay more than you might like. At Digital Republic, you get both!
Why 5G Is Not Always Equally Fast
Sometimes fast, sometimes slow, sometimes suddenly 4G again. The network indicator on your smartphone suggests that it is connected to the internet via either 4G or 5G. In fact, a complex mechanism and a lot of communication between your smartphone and the network is taking place in the background to ensure that you always have the best possible connection.
The iPhone Air Comes as eSIM-Only: With Us, You Can Switch to eSIM With Just One Click
With the launch of the iPhone Air as an eSIM-only device, many new users are wondering what will happen to their physical SIM card. At Digital Republic, you can switch to an eSIM in seconds at the touch of a button!
