AI Sales Assistant: Our Experience With Our Digital Employee

Admittedly, we were skeptical about integrating AI into our support system. Digital Republic stands for simplicity, customer focus, and transparency. Until now, chatbots have mostly been associated with unhelpful and generic responses. However, since the initial hype surrounding ChatGPT, this cliché is increasingly proving to be outdated. Our AI support assistant is used extensively and receives overwhelmingly positive feedback from users. Accordingly, at the beginning of 2025, it was time to take it one step further and offer an assistant on our website as well.

As a customer, you expect a website to be easy to navigate and to find the product you want as quickly and easily as possible. However, this poses a major challenge, especially when it comes to mobile phone plans: How do you find the right solution for you among all the different subscriptions, options, and prices?

Despite its simplicity, Digital Republic’s range of products and services is not getting any smaller, and at the same time, as a purely digital company, we don’t have a shop where you can just drop by and ask questions. This is exactly where the AI sales advisor should come in.

Together with Connect AI, we have set up an AI assistant for the website that has been trained with all the content we have on the website. This means that the assistant knows all the terms and conditions, all the products, all the options, and all the blog and knowledge articles on the website.

At the same time, we have taught the assistant to actively ask for important criteria, such as whether you need a lot, a little, or no roaming at all. The primary goal of the assistant is to guide you through our website and quickly provide you with information that you might otherwise have to search for at length.

The chatbot advises you like a team member, understands the context of your question, and can respond in every conceivable language. 24 hours a day, 7 days a week.

Our digital sales advisor conducts around 100 conversations per day with visitors to the Digital Republic website. These mainly concern finding the right mobile phone plan and questions about the features and contract terms of Digital Republic.

Particularly pleasing: in June, the AI sales assistant already convinced 70 users to purchase one of our flat-rate mobile phone subscriptions.

The benefits for you, the customers, are also evident from the feedback that the AI sales assistant receives during conversations. Particularly appreciated:

With our two AI assistants from Connect AI, we are providing you with another tool to navigate through our offerings and help articles. The trend is clearly moving toward conversational search. Google provides AI overviews, ChatGPT links to source websites and products, and more and more people are searching directly through these services.

We will probably become increasingly accustomed to asking directly and naturally for the things we are looking for and then finding the desired result in a conversation.

AI assistants on websites are therefore likely to become increasingly common, even if they do not represent the final version of the user experience. Ultimately, developments in user behavior will determine how websites evolve.

The task of Digital Republic and Connect AI will be to create as much added value as possible based on this development. We have laid the foundation for this with our two assistants, and we are excited to see what the future holds.