Reference

Beda Binder from Made Marketing in an interview with Digital Republic

First of all, please tell me what your role at Made Marketing is. 

I am co-owner and responsible for all technical implementations. 

Tell us about Made Marketing. What are you doing exactly? 

We plan creative and entertaining live activations for road shows, trade fairs and festivals and inspiring events in the digital space. Our great advantage lies in our interdisciplinary team. We are specialists in conception, game development, engineering, construction, construction, logistics and scenography. 

What problem(s) existed at made Marketing before you started working with Digital Republic? 

Most of our developments have a digital component. This can be a bicycle converted into a slot machine for Germany Tourism or a tap-operated game for Feldschlösschen. In order to be able to access these activations remotely, we need mobile access. 

How does Digital Republic's offering help you solve these problems? What convinced you? 

At the beginning, we each got SIM cards from the big providers – that was often cumbersome (fill out forms...) and inflexible. 

Why did you choose Digital Republic over another provider's solution? 

I was won over by the ease of adding new SIM cards and activating and deactivating subscriptions. In addition, low transmission rates are usually sufficient for us during normal operation. If an update is necessary, I can increase the transfer rate with one click. We were also able to easily set up a test with a 5G router for a video streaming application. 

Would you recommend Digital Republic to other companies and if so, why? 

I can recommend Digital Republic to anyone who needs an uncomplicated solution for SIM cards. 

What's next for Made Marketing? 

Up to now we have focused on special developments for big appearances for brands such as Sprite, Coke or Ringier. We have now incorporated our know-how into a small fleet of digital wheels of fortune. Wheel of Fortune is perfect for in-shop campaigns, mall promos, shop openings or at exhibition stands. 

Thanks to the SIM cards from Digital Republic, the customer can view the current evaluation of the current campaign at any time. 

Thank you very much for the short interview.

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