Mobile internet for everyone and everything


Digital Republic fights for more freedom and fairness in the telecommunications industry

Media release | Published on on 23.05.2024

Family Agency's subjects for Digital Republic's flat mobile launch campaign

Digital Republic, the innovative and flexible mobile communications provider, has changed the Swiss mobile communications landscape with the introduction of its flat rates with unlimited data volume. Now the company is setting a new milestone: Digital Republic is launching the revolutionary Flat Mobile subscription on the market with a launch campaign in collaboration with Family Agency. The nationwide launch campaign has the powerful slogan “Viva la Mobilfunk!” and calls on people to fight FOR more freedom and AGAINST outdated practices in the mobile communications industry.

Flat Mobile introduces a cell phone subscription that offers absolute freedom of contract and complete transparency. For CHF 18 per month, you get unlimited data, calls and text messages in Switzerland and 2 GB roaming in the EU/USA. No minimum contract terms, no notice periods, no hidden costs – just pure freedom.

“Our campaign embodies the revolutionary spirit of Digital Republic and the contemporary development in the mobile industry, which resembles a freedom movement,” explains Claudio Catrambone, CEO of FAMILY. Flo Weitzel, Creative Director at Family, adds: “It is precisely this feeling – of being part of a freedom movement – that we wanted to capture with the claim ‘Viva la Mobilfunk’ in order to use the momentum that this creates for the campaign.”

The campaign aims to further strengthen Digital Republic’s brand presence and provide tangible support for the sales launch of Flat Mobile. With product-oriented headlines and a strong, symbolic campaign motif – the Digital Republic fist – the founding credo of Digital Republic is impressively presented and the company’s attitude clearly emphasized.

“With Flat Mobile, we offer THE mobile subscription with the greatest flexibility at the fairest price. And as a standard tariff. Without any catches.”

Dimitri Salzgeber, CMO Digital Republic

Digital Republic invites everyone to become part of this mobile revolution and discover the new “Flat Mobile” subscription.

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