About 2018-02-15T09:25:49+00:00

Our Vision

Digitisation and, in particular, the use of new technologies, often leads to the emergence of new, previously unavailable possibilities in workflows and their rationalisation. New product and service offerings that can be created by digitalisation are still of great importance. This implies an even greater transformation in the strategy in which new competencies must be built up. In 10 or 20 years‘time, we will look back and see that no form of industrial revolution has had such an impact on humanity as digitization. We are convinced of this and will accompany you, as our business partners, on your way into the new age.

Meet the citizens, your new best friends.

Ali Soy
Ali SoyCo-Founder & Managing Director
I am a former IoT business development manager and head of specialised sales at Swisscom (Schweiz) AG and now co-founder and managing director of Digital Republic.

My expertise is in the area of strategic business development and designing new business models in the field of the Internet of Things. I have many years‘ experience in consulting, project management and the implementation of ERP solutions.

In my view, the digital age offers many new opportunities for both business and consumers. That is why I am, in general, in favour of the transformation. My attitude to life is a positive one, in which I always see opportunities, possibilities and challenges.

Currently I live with my family close to Zurich, Switzerland. My interests range from digital transformation to the IoT, blockchain and new business models. I am also interested in cooking, design, art, photography, music and basketball.

Marco Arnold
Marco ArnoldCo-Founder & Managing Director
I am previously responsible for the IoT business development in connection with connected car, usage based insurance (UBI) and M2M connectivity at Swisscom.

I am an expert in building end-to-end solutions within complex technical environments. Simplicity, a solution-oriented approach and customer-oriented communication have always been the key to my success.

As an engineer, I have a great passion for all new technology and especially for the Internet of Things (IoT). In addition to the technical aspects, I am fascinated by the opportunities offered by digitalisation both for our economy and society as a whole.

I grew up in the heart of Switzerland, but have been living in the exciting centre of Zurich for some years now. My other passions are sporty motorcycle rides in the Black Forest and whenever possible, kite-surfing in warmer climates.

Our Constitution

Inspired by the Impact Hub Zurich

We Create


Start with why

We align passion, talent, purpose and profit

Failing forward

Absolute customer orientation

We Connect


No hidden agenda

We operate on trust and practice transparency

100% human

Easy to do business with

We Care


Me, us, all of us

We create scenarios where everybody wins

Truly regenerative

We take care of the world

Come to the Republic…

You can find us at the Impact Hub Zurich, Sihlquai 131, 8005 Zurich

…or get in touch with us here.

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